The Cambridge Centre was founded in Cambridge in 1995. It is structured in recognition of an identified need amongst organisations for rapid and actionable solutions to strategic issues. Our philosophy is a very simple one. Our role is usually to facilitate effective decision-making by our Clients – not to become an ongoing additional overhead. We believe that senior, experienced people get to commercial solutions quickest. And we believe that ideas are the currency of competitive advantage in today’s economy. 

Despite our name, we are today based in the Scottish Borders, from where we operate throughout the UK, Europe, and occasionally the USA. Working in both the private and public sectors, we have extensive experience of brand definition, development, and engagement; sport and destination marketing; fresh thinking and innovation. Please explore further for a fuller picture. Or read the blog at scottsherrard.com