Theatre of Ideas began in response to so many companies and organisations struggling to get their own teams to work together creatively and openly. New ideas and innovative thinking are increasingly the currency of modern business but too few people have the tools to generate them.

As we've grown, we've realised that most organisations have broadly the right people in the right jobs with the right kit - but too few examine the mind-sets of those people. Even fewer think that creativity can be learned.

The vocabulary and traditional practices of business can often be obstacles to change and improvements. Instead we use many techniques developed in the theatre and indeed conduct most of our workshops in theatre spaces. There is much to be learnt from how a theatre director capitalises on the numerous egos that make up a cast to liberate their thoughts and actions from received wisdom, and to build a powerful team.

Much of what we do is based on displacement - forcing people to think outside of the box by giving them a different box to escape from. Our difference is to work within the reality of business - we don't use role-play for example - and to focus on the need for personal transformation to achieve corporate change.

We believe that for change to be effective, the mind-set of every employee has to change - and that's a highly personal and individual challenge. Corporately, one can change the vision, redefine the values, and put together the training programme. Individually, you need to understand, engage, commit, and have the personal confidence to help shape the new. And that's the basis of powerful teamwork.

Alice laughed. "There's no use trying", she said. "One can't believe impossible things."

"I dare say you haven't had much practice," said the Queen.